Special topics in management
Your position paper will emphasize application of concepts. You will
research an organizational change scenario and recommend a plan of
action using best-practices in strategic communications. Each student
will write a position paper with communications plan analyzing a
significant organizational change reported in the recent news. Minimum
1,500 words. The change may be in the near future or currently taking
place. Your scenario must be pre-approved by Prof. Cheatham. Your paper
is worth 20% of your final course grade.
Take a position: What communications strategies should the organization
adopt to make the change more effective, less disruptive and undertaken
with less risk? Your paper will include the following: 1) Explain the
business scenario, including reason(s) for the change 2) Analyze the
positive and negative aspects of the change—who benefits and who does
not? 3) Conduct a stakeholder analysis. 4) Recommend communications
objectives and strategies 5) Recommend specific actions that change
leaders should take in communicating the change. 6) Recommend metrics
to evaluate the effectiveness of change messages. 7) Use stakeholder
change model (Lewis) for your framework.
To add career value, you are encouraged to research a change scenario
from your current organization or one for which you wish to work.
Cite at least 3 of our course readings in your analysis and 3 new references which you found on your own. Use APA format style.